Design Process
My approach to design leadership combines structured frameworks with flexible rituals. These artifacts and practices help teams move fast while maintaining clarity and alignment.
How We Work
Design Process
A flexible, iterative approach that moves from discovery through delivery with continuous validation
The TRIO
Close collaboration between product, design, engineering, and stakeholders throughout the full process
Iterate + Validate
Core iteration loop - validate with users, your team, and stakeholders continuously
What We Create
Our artifacts should reflect the level of clarity in our thinking. From quick sketches to detailed specifications.
Design Artifacts
The artifacts we create should reflect the level of clarity in our thinking
Discovery to Design
From initial discovery through product brief to technical design - choosing the right tools for the job
Opportunity Solution Tree
Organizing opportunities, experiments, and desired outcomes into actionable one-pagers
No-Fi Flow
Lighter than a journey map - using characters to explain changes before over-investing in design
Lo-Fi to Hi-Fi
Progressive fidelity - from sketches that expose scope to polished deliverables ready for development
Story Mapping
Mapping user goals, actions, and tasks visually - prioritized and organized by MVP and phases
User Stories & Iteration
Re-prioritized and sequenced in your backlog - getting user value into production
How We Collaborate
Regular rituals that keep teams aligned, foster collaboration, and maintain momentum.
Meetings
Productive meetings with clear cadence - from 1:1s to design reviews to project handoffs
Walk the Wall
Weekly meeting where product designers share, collaborate, and discuss work in progress
Design Workshops
Structured ideation sessions - intro, individual exercises, group sharing, and next steps
UX Reviews + LOOM
Bi-weekly team-wide reviews plus async video feedback to reduce meetings and stay on track
Slack-Ups
Automated Friday reminders for weekly progress updates and team visibility