Design Leadership
I define design strategy, scale teams, and stay hands on in the moments that matter most. 20+ years of shaping products, building organizations, and driving business outcomes. Now leveraging AI tools like Claude, v0, Lovable, and Figma Make to accelerate prototyping and bring future visions to life.
Selected Work
Product Design Manager
Business Problem
Restaurant operators struggled with fragmented systems across POS, KDS, and back-office tools, limiting operational efficiency and guest experience quality
Lead Experience Designer
Business Problem
Cybersecurity platform needed transformation from legacy on premises solution to modern SaaS architecture while maintaining enterprise security standards
UX Senior Manager
Business Problem
Enterprise cybersecurity platform needed to accelerate digital experience transformation while scaling a high performing UX team and establishing data driven design culture
Senior Principal Designer
Business Problem
Fragmented ecosystem across CSG business units created inconsistent experiences between hardware and software touchpoints, limiting cohesive product strategy
Lead UX Designer
Business Problem
Rail operations relied on legacy systems with manual paper workflows, no single source of truth, and limited real-time visibility causing significant operational inefficiencies
Lead Product Designer (Consultant)
Business Problem
Fragmented workflows across tools and communication channels created friction in talent matching, with inefficient processes and heavy reliance on manual coordination
Leadership Approach
Building and mentoring high performing design teams. Establishing design culture and processes that enable organizations to ship better products faster.
Creating scalable design foundations that compound over time. Architecting cohesive experiences across platforms, products, and touchpoints.
Leading by example through direct contribution. Partnering closely with designers and engineers on the work that defines product quality.
I share my product design process, which includes design methodology, workshops, and Figma structure. My approach is centered on creating efficient and impactful design solutions while fostering growth within the design team.
A structured approach to problem solving that balances user research, rapid iteration, and strategic thinking. Every design decision is grounded in evidence and validated through testing.
Collaborative sessions that align cross-functional teams around shared goals. Designed to extract insights, generate ideas, and build consensus across stakeholders.
Scalable design system architecture that enables teams to move fast while maintaining consistency. Built for collaboration and designed to grow with the product.
A collaborative framework bringing together Product, Design, and Engineering as equal partners. The TRIO model breaks down silos and accelerates delivery through shared ownership.
Structured frameworks for growing design talent. Clear ladders, mentorship programs, and development plans that help designers advance their craft and careers.
Systems & Platform Work
Design systems are more than component libraries. They're the codification of decisions that enable teams to move fast while maintaining coherence across products and platforms.
Primitives that combine into complex patterns without losing coherence
Design tokens and guidelines that adapt across contexts and platforms
Understanding how experiences flow across devices and touchpoints
Applied at Scale
Consolidated fragmented tools into a single platform pre-installed on all Dell devices, aligning mobile, desktop, and web experiences.
Built component architecture and design patterns that scale across POS, KDS, and back-office applications.
Transformed legacy rail systems into a unified operational platform with end-to-end workflow visibility.
Player Coach in Action
Leadership is not just about managing teams, it is knowing when to roll up your sleeves and do the work that matters most.
About
I'm a product design leader with over two decades of experience across SaaS, enterprise software, mobile applications, and consumer products.
Throughout my career, I've built and scaled design organizations, defined product strategy alongside executive teams, and stayed hands on in the critical moments that shape product quality.
I believe the best design leaders are player coaches: strategic enough to set direction, tactical enough to contribute, and humble enough to learn from their teams.
What I Believe
Great design drives measurable outcomes. I connect design decisions to revenue, retention, and operational efficiency.
The best products come from high performing teams. I invest in people, processes, and culture that amplify talent.
Leaders who lose touch with the work lose credibility. I maintain hands on skills to lead by example.
Contact
Whether you're building a design organization, scaling a product, or navigating a strategic inflection point—I'd love to hear from you.