A design leader who still builds.
20+ years defining product strategy, scaling design teams, and staying hands-on where it matters most. From startup to IPO, I build teams that ship exceptional products and drive measurable business impact.
Portfolio Presentation —
Case studies in leadership
and craft.
Leadership Approach —
A player coach who scales impact through people and craft
I believe the best design leaders stay connected to the craft. Whether setting vision for a 50-person team or wireframing a critical flow, I bring strategic thinking and executional depth to every challenge.
Lead at Scale
Building and mentoring high-performing design teams. Creating structures that empower designers to do their best work while delivering business impact.
Think in Systems
Designing scalable solutions that compound over time. Establishing design systems, processes, and documentation that enable teams to move faster.
Stay Hands On
Leading by example through craft excellence. Diving deep into complex problems, prototyping solutions, and maintaining the quality bar.
Design-led
transformation.
I help companies turn complex challenges into products people love, building teams that think systemically and execute relentlessly.
How I Work —
Process that scales.
A systematic approach to transforming design operations. These frameworks have helped teams ship faster, collaborate better, and deliver consistent quality at scale.
View full processDesign Methodology
A systematic approach to problem-solving that balances user needs, business goals, and technical constraints.
Workshops & Facilitation
Collaborative sessions that align stakeholders, generate ideas, and drive decisions efficiently.
Figma Structure & Systems
Scalable design infrastructure that enables teams to work faster without sacrificing quality.
TRIO Process
Think, Research, Iterate, Output - a framework for tackling complex design challenges.
Career Development
Growing designers through mentorship, clear expectations, and opportunities for impact.
Trusted By —
Ambitious work for ambitious brands.
From Fortune 500 enterprises to high-growth startups, I've partnered with teams building products that define industries.
About —
Designing products
and building teams
that ship.
Product design leader with two decades of experience across SaaS, enterprise, mobile, and consumer. I thrive at the intersection of strategy and execution—strategic enough to set direction, tactical enough to contribute directly to the work.
I've scaled teams from 2 to 50+, established design systems used by thousands, and shipped products that have generated billions in revenue.
Years in design
Designers led
Company stages
What I Believe
Design is a business function, not just a craft
The best teams balance autonomy with alignment
Systems thinking creates compounding value
User research is non-negotiable, not optional
Current Ventures —
What I'm building now.
Exploring the future of AI, product strategy, design leadership, and innovation through advisory work, experimentation, and new business initiatives.
HeyVivi.ai
AI Strategy • Product Leadership • Innovation
HeyVivi.ai is an advisory practice focused on helping organizations identify AI opportunities, improve customer experiences, and design smarter products through strategic consulting, operational intelligence, and innovation initiatives.
- AI Product Strategy
- Product & Design Leadership
- Innovation Consulting
- UX & Conversion Optimization
- AI Workflow Assessments
Focus Areas
Get in Touch —
Let's build
something great.
Looking for a design leader who can scale teams and stay hands-on? Let's talk about how I can help your organization.