Product Design
Leader & Player
Coach.

20+ years defining product strategy, scaling design teams, and staying hands-on where it matters most. From startup to IPO, I build teams that ship exceptional products and drive measurable business impact.

Portfolio Presentation —

Case studies in leadership
and craft.

01
SpotOn logo

Product Design Manager · 2023 — Present

Reimagining the restaurant operating system.

Restaurant operators struggled with fragmented systems across POS, KDS, and back-office tools, limiting operational efficiency and guest experience quality

Cross functional TRIO modelAI enhanced workflowsUnified design language
View case study
SpotOn project preview
02
Scythe logo

Lead Experience Designer · 2022 — 2023

Enterprise security, made beautiful.

Cybersecurity platform needed transformation from legacy on premises solution to modern SaaS architecture while maintaining enterprise security standards

Series A pitch supportCloud native platformModular design system
View case study
Scythe project preview
03
Palo Alto Networks logo

UX Senior Manager · 2022

Scaling design across the enterprise.

Enterprise cybersecurity platform needed to accelerate digital experience transformation while scaling a high performing UX team

Team scaled 5 to 1240% faster deliveryDesign system adoption
View case study
Palo Alto Networks project preview
04
Dell Technologies logo

Senior Principal Designer · 2015 — 2022

Unifying hardware and software experiences.

Fragmented ecosystem across CSG business units created inconsistent experiences between hardware and software touchpoints

Spark Design AwardCross org alignmentNext gen experiences
View case study
Dell Technologies project preview
05
General Electric logo

Lead UX Designer · 2014 — 2015

Modernizing industrial rail operations.

Rail operations relied on legacy systems with manual paper workflows, no single source of truth, and limited real-time visibility

Research-led designUnified platform visionLegacy modernization
View case study
General Electric project preview
06
Toptal logo

Lead Product Designer · 2016 — 2018

Connecting world-class talent globally.

Fragmented workflows across tools and communication channels created friction in talent matching with heavy reliance on manual coordination

Marketplace optimizationWorkflow streamliningPlatform scalability
View case study
Toptal project preview
07
LiftSession logo

Product Design Leader · 2015 — 2021

Live fitness coaching, reimagined.

Fitness enthusiasts needed a simpler way to discover trainers, book live workout sessions, and stay motivated on their fitness journey

Trainer discoveryLive workoutsFitness engagement
View case study
LiftSession project preview
Portfolio Presentation

Leadership Approach —

A player coach who scales impact through people and craft

I believe the best design leaders stay connected to the craft. Whether setting vision for a 50-person team or wireframing a critical flow, I bring strategic thinking and executional depth to every challenge.

01

Lead at Scale

Building and mentoring high-performing design teams. Creating structures that empower designers to do their best work while delivering business impact.

02

Think in Systems

Designing scalable solutions that compound over time. Establishing design systems, processes, and documentation that enable teams to move faster.

03

Stay Hands On

Leading by example through craft excellence. Diving deep into complex problems, prototyping solutions, and maintaining the quality bar.

Design-led
transformation.

I help companies turn complex challenges into products people love, building teams that think systemically and execute relentlessly.

How I Work —

Process that scales.

A systematic approach to transforming design operations. These frameworks have helped teams ship faster, collaborate better, and deliver consistent quality at scale.

View full process
01

Design Methodology

A systematic approach to problem-solving that balances user needs, business goals, and technical constraints.

02

Workshops & Facilitation

Collaborative sessions that align stakeholders, generate ideas, and drive decisions efficiently.

03

Figma Structure & Systems

Scalable design infrastructure that enables teams to work faster without sacrificing quality.

04

TRIO Process

Think, Research, Iterate, Output - a framework for tackling complex design challenges.

05

Career Development

Growing designers through mentorship, clear expectations, and opportunities for impact.

Trusted By —

Ambitious work for ambitious brands.

From Fortune 500 enterprises to high-growth startups, I've partnered with teams building products that define industries.

SpotOnDellScythePalo Alto NetworksGE TransportationToptalLiftSessionAmazonMicrosoft

About —

Designing products
and building teams
that ship.

Product design leader with two decades of experience across SaaS, enterprise, mobile, and consumer. I thrive at the intersection of strategy and execution—strategic enough to set direction, tactical enough to contribute directly to the work.

I've scaled teams from 2 to 50+, established design systems used by thousands, and shipped products that have generated billions in revenue.

20+

Years in design

50+

Designers led

A→IPO

Company stages

What I Believe

01

Design is a business function, not just a craft

02

The best teams balance autonomy with alignment

03

Systems thinking creates compounding value

04

User research is non-negotiable, not optional

Get in Touch —

Let's build
something great.

Looking for a design leader who can scale teams and stay hands-on? Let's talk about how I can help your organization.