About
Designing products and building teams that ship.
Product design leader with two decades across SaaS, enterprise, mobile, and consumer. I work at the intersection of strategy and execution, scaling teams from 2 to 50+, building design systems used by thousands, and shipping products that reach millions every day.
Years in design
Designers led
Company stages
What I Believe
- 01
Design is a business function, not just a craft
- 02
The best teams balance autonomy with alignment
- 03
Systems thinking creates compounding value
- 04
User research is non-negotiable, not optional
Coaching & Advisory
Helping designers and teams ship, lead, and grow.
Beyond my own work, I coach the people doing this work now — scaling teams, building design systems used by thousands, and shipping products across SaaS, enterprise, and consumer.
Who I Coach
For the people building the product — and the team.
Designers stepping into leadership
ICs moving into their first lead or manager role who want to grow influence without losing the craft.
Design & product managers
Leaders scaling teams, defining operating models, and earning a real seat at the strategy table.
Founders & early teams
Startups shaping product, brand, and an AI strategy that actually ships — not just a deck.
What We Work On
Strategy and craft — never one without the other.
Career & positioning
Leveling up, portfolios, interviews, and telling a story that lands with the rooms you want to be in.
Team & systems
Building high-performing teams, design systems, and rituals that balance autonomy with alignment.
Strategy & influence
Treating design as a business function — driving direction, not just decoration.
Shipping in the AI era
Finding the AI bets worth making and designing experiences people actually trust.
How It Works
Ways to work together.
1:1 Coaching
Recurring sessions focused on your goals — leadership, career, or a specific challenge you're navigating.
Team Advisory
Working with your design or product org on operating models, systems, and leadership development.
Walk the Wall
A collaborative working session to brainstorm, pin up the work, and bring the whole team together around a shared direction.
Have something you're working through?
Whether it's a career move, a team challenge, or an AI-era product decision — let's talk about where you want to go and how I can help.
Let's talk