Unifying Enterprise Experiences Across Hardware & Software
As Senior Principal Designer, I led UX strategy across Dell's hardware and software portfolio.
I aligned fragmented experiences across business units and defined a unified, scalable product vision.
Company
Dell Technologies
Timeline
2015 — 2022
Role
Senior Principal Designer
Focus
Enterprise Platform Strategy
1 / 13 — Customer lifecycle experience by platform
Dell's ecosystem was highly fragmented across multiple business units.
Redundant Solutions
Duplicate solutions across teams created inefficiencies
User Inconsistency
Inconsistent device settings, security, and system tools
Siloed Approach
Consumer and enterprise needs handled separately
Acquisition Complexity
Acquisitions added complexity in patterns and systems
The opportunity: Consolidate these experiences into a unified platform that simplifies how users interact with their devices.
Aligning a global organization around a unified experience vision.
Cross Org Alignment
- Led UX strategy across 7-8 business units
- Partnered with engineering, design, and product leadership
- Unified teams that previously operated independently
Scalable Foundation
- Collaborated with design system teams
- Established consistency across mobile, desktop, and web
- Ensured scalability for consumer and enterprise
Team Leadership
- Led designers, UX researcher, and front end technologist
- Facilitated workshops, critiques, and design sessions
- Elevated design quality across the initiative
Creating a unified, all in one settings experience for Dell devices.
One Place for Everything
Device settings, controls, and tools in a single experience
Cross Platform Consistency
Aligned interactions across mobile, desktop, and web
Diverse User Support
Designed for both consumer and enterprise needs
Scalable Architecture
Built for future expansion across products and services
This shifted Dell toward a more integrated, user centered ecosystem.
Balancing strategic leadership with hands on design execution.
Strategic Direction
Led vision alignment and cross org coordination
Design Contribution
Designed the next gen unified settings experience
Team Enablement
Shaped solutions through workshops and critiques
Hands On Execution
Defined flows and interactions directly in Figma
Contributing to forward looking initiatives that shaped Dell's evolving platform.
Mobile Onboarding
Explored mobile driven out of box setup
SaaS Strategies
Defined early SaaS experience strategies in incubations
Enterprise Security
Shaped future concepts for security and device ecosystems
Unifying experience across a global ecosystem.
7-8
Business units aligned under a shared UX vision and strategy
Cross-Platform
Unified settings experience across mobile, desktop, and web
Award
Spark Design Award for innovation in next-gen interfaces
Pre-Installed
Unified software experience shipping on all Dell devices globally
Measurable results across product, organization, and strategy.
Product Impact
- Unified settings experience pre installed on Dell devices
- Improved usability across complex system workflows
- Established consistency across multiple product areas
Organizational Impact
- Aligned multiple business units under shared UX vision
- Reduced duplication of effort across teams
- Strengthened collaboration across product, design, and engineering
Strategic Impact
- Influenced direction of Dell's enterprise platform
- Defined foundation for future product innovation
- Shaped long term thinking around ecosystem evolution
One Dell.
Unified experience.
Breaking down silos across hardware, software, and services.
Lessons from enterprise scale transformation.
Alignment Enables Scale
Uniting business units under a shared vision creates far more impact than optimizing teams individually.
Systems Thinking Matters
Understanding how hardware, software, and services connect is key to cohesive experiences.
Player Coach Balance
Staying hands on with design maintains quality while enabling strategic influence.
Future Facing Vision
Platforms built to evolve deliver lasting value beyond any single initiative.
Unified Settings Experience
Control Center with contextual recommendations
Mobile Onboarding
Pre-delivery concierge flow for device registration and warranty
Design System Components
DDS 2.0 web components and dark mode patterns
Enterprise Security Journey Map
User touchpoints and pain points across product lifecycle
GE Transportation