Unifying Enterprise Experiences Across Hardware & Software
Bringing one coherent experience to a fragmented, multi-business-unit ecosystem.
- Role
- Senior Principal Designer
- Timeline
- 2015 — 2022

Dell's ecosystem was highly fragmented across business units — hardware and software experiences were inconsistent and disconnected across mobile, desktop, and web, in every global market.
A unified experience vision paired with hands-on design — a cross-platform, all-in-one settings experience and design system that shipped pre-installed on Dell devices worldwide.
Dell's Client Solutions Group spanned a huge portfolio of hardware and software — with experiences that felt disconnected across devices, markets, and business units.
Over seven years I set a unified experience vision and designed hands-on, delivering an all-in-one settings experience and a system of patterns that shipped pre-installed on Dell devices worldwide.
- Set a cross-platform experience vision across 7–8 business units
- Designed a unified, all-in-one device settings experience
- Built scalable patterns that shipped on every Dell device
7–8
Business units aligned
Spark
Design Award won
Pre-Installed
Shipping on all devices




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General Electric