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Connecting Fitness Enthusiasts with Live Coaches

LiftSession is a live fitness coaching platform that connects users with trainers for real-time workout sessions, guided exercises, and personalized fitness experiences.

The goal was to reduce friction across trainer discovery, session scheduling, and workout participation while building stronger trust and connection between fitness enthusiasts and their coaches.

Company

LiftSession

Timeline

2015-2021

Role

Product Design Leader + Advisor

Focus

Live Fitness & Coaching Platform

LiftSession - User doing a live workout session with a trainer on TV
The Challenge

Making live fitness coaching accessible and engaging.

Users needed a simpler and more intuitive way to discover trainers, book live workout sessions, and stay motivated on their fitness journey.

The existing experience created friction across trainer discovery, session booking, and workout participation, limiting the platform's ability to build lasting fitness habits.

Key User Needs

  • Find trainers that match their fitness goals
  • Book live workout sessions easily
  • Join real-time guided exercises
  • Stay motivated and track progress
Defining the Experience Strategy

Simplifying the path from discovery to workout.

Trainer Discovery

Streamlined trainer profiles and filtering to help users quickly find coaches that match their fitness style, goals, and schedule.

Session Booking

Reduced friction in scheduling live workouts, making it easy to book, reschedule, and join sessions with just a few taps.

Live Workout Experience

Designed seamless join flows and in-session experiences that make live fitness coaching feel personal and motivating.

Progress & Motivation

Built engagement features that help users track their fitness journey and stay motivated through trainer connections.

Desktop Dashboard
LiftSession dashboard showing session scheduling, calendar, and leaderboard
Web Experience
LiftSession web login page with fitness hero background
Mobile Onboarding
LiftSession mobile app login, create account, and password reset screens
Fitness Challenges
LiftSession mobile app challenges feature with monthly challenges and leaderboards
Fitness Journey & Gamification
LiftSession mobile app fitness journey with goals, challenges, and rankings
Brand & Iconography
LiftSession brand identity with fitness activity icons leading to success
Player Coach in Action

Balancing strategic direction with hands-on execution.

I helped shape both the strategic direction and hands-on execution of the fitness platform experience, working closely with stakeholders and engineering to deliver meaningful improvements.

01

Trainer Discovery Flows

Defined trainer discovery and onboarding workflows that help users quickly find coaches matching their fitness goals.

02

Session Booking

Simplified workout session booking to make scheduling live training intuitive and stress-free.

03

Live Workout Experience

Designed the in-session experience for real-time guided workouts with trainers.

04

Engagement & Retention

Built features to keep users motivated and coming back for more workouts with their favorite trainers.

Outcomes & Impact

Building a foundation for fitness engagement.

Improved Usability

Enhanced trainer discovery and session booking workflows that reduce friction for fitness users.

Reduced Friction

Streamlined the path from finding a trainer to joining a live workout session.

Engagement Foundation

Created a stronger foundation for long-term engagement and retention through intentional design.

Scalable Experiences

Established more scalable and intuitive platform experiences that support growth.

Fitness
reimagined.

Connecting passionate coaches with clients ready to transform, powered by live video and intelligent matching.

Key Takeaways

Lessons in human-centered platform design.

01

Community requires intentionality

Strong community platforms require clarity, trust, and intentional engagement design at every touchpoint.

02

Friction reduction drives retention

Reducing friction across scheduling and onboarding significantly improves long-term retention and engagement.

03

Simplicity enables connection

The best platform experiences balance operational simplicity with human connection, never sacrificing one for the other.

Skills & Tools
Product StrategyUX DesignUser ResearchWorkflow DesignPrototypingStakeholder ManagementDesign SystemsHuman-Centered DesignPlatform DesignEngagement Strategy
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