Scaling UX Across Enterprise Digital Platforms
Building the team and the practice behind a cohesive enterprise experience.
- Role
- UX Senior Manager
- Timeline
- 2022
Palo Alto's digital ecosystem was highly fragmented, with inconsistent experiences and no scalable way to move design work to development quickly across mobile and enterprise products.
A high-performing, cross-region team paired with lean UX practices and analytics-informed decisions — turning a fragmented presence into a cohesive, high-performing platform.
Palo Alto's digital presence had grown fragmented, with inconsistent experiences and no scalable way to move design work into development across its products.
I built and led a UX team spanning the US and Israel, introducing lean practices and analytics-informed decisions that turned a scattered ecosystem into a cohesive one.
- Hired and grew a team of seven designers across two regions
- Introduced lean UX practices and a shared research program
- Contributed hands-on design across mobile and enterprise products
7
Designers hired & grown
Cross-Region
US + Israel teams aligned
Data-Driven
Decisions & velocity
Next Project
Dell Technologies