Scaling a Global Talent Marketplace Platform
Reducing friction across a complex, two-sided talent marketplace.
- Role
- Lead Product Designer
- Timeline
- 2016 — 2018
Toptal's platform served three audiences at once — clients hiring talent, professionals joining the network, and internal matchmaking teams — with fragmented workflows and heavy manual coordination.
Research and journey mapping that reshaped matching into a more efficient, scalable experience — balancing both sides of the market with clarity and purposeful, low-friction workflows.
Toptal's marketplace served three audiences at once — clients hiring, professionals joining, and the internal teams matching them — with workflows that leaned heavily on manual coordination.
I led research and journey mapping to reshape matching into a clearer, more scalable experience that balanced both sides of the market.
- Mapped journeys across clients, talent, and internal matchers
- Streamlined 25+ workflows around clarity and low friction
- Built personas and testable prototypes to align stakeholders
25+
Workflows streamlined
Two-Sided
Marketplace balanced
Clarity
Matching made scalable
Next Project
SpotOn